A bilingual front desk, built around people

It started with a message nobody answered

In 2023 our founder tried to book a dentist appointment over WhatsApp. The message was delivered and read. Three days later there was still no reply. The clinic was not careless — the waiting room was full and the receptionist was doing her best — but the channel their customers actually used had nobody on it.

That gap is the whole company. Across the Gulf, service businesses run on WhatsApp while the front desk runs on phone calls and a paper diary. The messages that arrive after hours, in Arabic, from a customer comparing three salons, are the first ones to go quietly missing.

So we built the reception layer instead of another dashboard. Mawidi answers in Arabic or English, offers real availability, takes a deposit when the business wants one, and hands the conversation to a person the moment it stops being routine.